2014 – 2015 seems to be bright year for Ecommerce Market, Investors aggressively funding the Ecommerce Businesses. Look at some of recent Investments and Acquisitions in this industry
The Mahindra Group acquired BabyOye in Feb 2015.
Flipkart acquired WeHive Technologies, AdiQuity and Appiterate in 2015
Foodpanda acquired Just Eat India and TastyKhana in 2015
Snapdeal acquired Freecharge.in and MartMobi in 2015
In order to understand this you will have to understand growth of India’s Internet user base
Tremendous growth in India’s Internet user base helping Ecommerce companies to increase Transactions.
Solid growth of Indian Ecommerce Transaction attracts big player to invest into this industry.
The Ecommerce businesses will continue to attract investors. Several Indian large Private Equity firms, which previously avoided investing in Ecommerce, are now looking for opportunities in the sector.