Mobile App Development
A website can help your business do a lot. It allows customers to connect and interact with you at any time or place through the internet. In many ways it is the home base for your business. But as infallible it might seem to be there are some situations where even websites cannot perform optimally for you. One of them is performing perfectly on a mobile device. You may have the best website ever perfectly optimized for mobile browsers but they will never be as smooth and efficient as a dedicated native app for that platform. A website is also limited in what it does when compared to an native mobile application.
Should You Care About Mobile Users?
A bit obvious but yes you should. There is a good chance that you know someone who is spending a good portion of their lives with their nose buried behind the screens of their handheld device and/or having documented their every living moment in selfies. This applies to everyone you have met. According to data released by StatCounter GlobalStats internet usage on handheld devices has officially surpassed desktops. Despite the great proliferation of mobile devices the only thing holding people was the expense of using the mobile internet and speeds were not on par with fixed line ISPs. But with the advent of 4G connectivity, people are getting more speeds at even cheaper rates than they previously paid. As more and more 4G devices will enter circulation the stats for internet usage on mobile devices may outdo desktop usage, come October 2017.
Why Native Apps Specifically?
We all know that we can do our business using websites, but why should we invest in building an app for business. That’s because both websites and apps have different driving intentions when they figure into your marketing strategy. Websites are driven acquisitions where you attract customers looking for a solution to their problems. An app on the other hand is engagement driven where people are use your offering as an indispensable tool whenever they need it. With an app your end user considers keying in your website URL a hassle and inherently trusts you to to provide the best possible solution at the earliest. With apps you are more organic because you are prompting actions rather than asking user to interact themselves.
Native Mobile Application are more personal
App engagements are more personal than website engagements because they allow your offering to tie into different aspects of your users’ lives. For example if your business is a nationwide chain of stores, and your app handles orders for your physical stores, it can direct your customer to the nearest physical store when they are visiting another city by accessing the location data of their devices. A food delivery service could use the same to detect which of their users are working late and offer meal delivery options via push notifications. Any time you want to rent or sell something, you have an app for a service like OLX to quickly get working. You may tie in your app related action into other services. You can find options to grab an Uber to any location in your with Google Maps. You can see the option to order a taxi as well as how much time the taxi will take to arrive at your location. People need not necessarily have to be using your app actively to be interacting with your service. They just need to be in a situation of requirement where your app can initiate fulfillment for you intuitively. Doing the same with a mobile website is not going to be easy because your website is restricted to what the browser allows it to do. Your native applications are what put the ‘smart’ in smart devices and provide enrichment to your customers.
At Analyzed Media we understand how your business best connects with your end-users and how they will fit into their usage. Whether you are planning an app-only solution or use it to open a new business endpoint to target the smartphone demographic, we can help you navigate any app strategy you can think of. We provide app development for all popular mobile platforms.
Google Android Open Source Project or Android as it is popularly known, is the operating system running on majority of smartphones all over the world. It powers phones,tablets, smartwatches and TVs. Android runs on a number of devices from different manufacturers and it allows you to support all those devices will little modification to your code. Being truly open source developing apps for android allows you access to a host of innovations. Every year Android keeps introducing new features that redefine its core user experience and you can quickly utilize those new features through a number of different SDKs or simple patches. Fingerprint security, smarter notification, and widgets are some of the many ways you can extend the usability of your app. Being managed by Google you can always be assured that Android will support new innovative projects developed by it like project Tango, Google Weave or Daydream.
iOS powers Apple’s range of proprietary devices; the iPhone, iPad and iPod touch. Apple’s range of devices with their simple yet elegant design approach design has won over many people who seek after it’s premium experience. Apple has a wide range of accessories that work with its devices that connected with their host devices create a package experience of convenience and fluidity that comes with the perfect optimization of iOS to its supported devices. When you build an app for iOS you are targeting a vast user base that covers 12.7% of the smartphone OS market share.
While not as predominant as Android as iOS, Windows Phone has its own fair share of users looking for the same familiarity they have with the Windows operating systems on their desktops. Windows has access to Microsoft’s own ecosystem of enterprise services, frameworks and SDKs. With its current focus on business users, this is a great time to start building enterprise apps for windows phone.
Analyzed Media Mobile App Development
We provide development in all the above mentioned operating systems and support in their different Independent Development Environments(IDEs). We provide Java development for Android, C++, Objective-C and Swift development for iOS devices and C# for Windows Phone. We also provide development of apps using the different peripherals supported by these operating such as:
- Smartwatches(Android Wear, Apple Watch)
- Smart TV(Android TV,Apple TV)
- Bluetooth Devices (Apps driven by input from Bluetooth devices like fitness trackers and smart beacons)
- NFC (Near Field Controllers)
- WiFi (WiFI Connectivity and WiFi Direct Apps)
- Biometric Authorization
- IoT(Internet of Things) and home automation devices